If there’s one apparel brand that can lay claim to being the most transparent towards its customers, it’s Asket. They have gone through an extraordinary amount of effort to tell you the exact origin of every aspect of their clothing. That doesn’t just mean the sewing, stitching or fabric weaving took place. They go so far as to tell you details like where the steel for its buttons is produced. And they do that for every single article of clothing.

More than that, Asket also give you an entire cost breakdown for each piece of clothing; giving you a clear view of where the money from your purchases goes. Still, it doesn’t end there. They’re currently in the process of calculating the environmental impact of every garment as well.

How are they able to do all of that? By making use of a permanent collection. That’s right, Asket doesn’t offer seasonal collections, but offer the same apparel line consistently. This not only allows them to have an exceptional view of the supply chains of each of their garments, as they have the time to study it, but also aligns with their desire to reduce waste in the apparel industry. By offering a permanent collection, that consists of high quality pieces, Asket wants to discourage the use of seasonal clothing that will soon end up on a landfill and will need replacements, adding further strain to the environment.

That brings us to their commitment to lifecycle responsibility. They believe they responsible as the seller to ensure the garments stay out of the landfill. Aside from making quality clothing; Asket offers extensive care guides, materials to make small repairs and a buy-back service, where they will take back worn out garments originally sold by them.


  • Extraordinary transparency regarding garment origin, cost breakdown and environmental impact.
  • Exceptional dedication to lifecycle transparency, including high quality permanent collection, detailed care guides, repair assistance and buy-back revival program.
  • Medium sized business
  • Free returns and exchanges


  • Because all of their additional features regarding responsibility and the fact that Asket is a fairly new business, they are on the pricier side. So they might be out of range for those with a tighter budget.
Asket company logo.

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